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Client: Consorzio Vini Doc Delle Venezie

Pinot Grigio Delle Venezie DOC Social Media Campaign

To elevate the perception of Pinot Grigio in the Asian market by educating both trade professionals and consumers on the grape’s technical viticulture, its stylistic diversity, and the specific terroir of the Delle Venezie DOC.

We developed a comprehensive awareness campaign that bridged technical wine education with practical market application. To distil complex viticultural data, we designed a bespoke suite of educational graphics and infographics, making the region's technical details highly accessible and engaging for a broader audience. Additionally, to anchor the wines within the local market, we curated highly relevant, regional Asian food pairing concepts that demonstrated the grape's exceptional gastronomic versatility.

The campaign culminated in a featured presentation at Vinexpo Singapore, led by Chan Wai Xin. Guiding attendees through a curated flight, the session successfully challenged preconceived notions of Pinot Grigio. The audience reception was overwhelmingly positive, with the trade praising the wines for their elegance, complexity, and distinct regional identity.

Links to Posts: Presentation, Pinot Grigio Grape, Pinot Grigio + Regional Asian Food Pairing